About

Across nine lives and their seemingly disconnected chapters, the story of JoePlates founder Joseph Rohan reads less like chance and more like a serendipitous journey - Cruise ship adventure pioneer, world-touring rock musician, tech entrepreneur, distinctly different indeed. But connecting them all were late-night wanderings and gatherings with chefs and sommeliers and food and wine lovers from around the world, moments where stories, flavors, and friendship became the quiet through-line of a larger and more purposeful journey. Food, wine, exploration, human camaraderie, all had the greater and more infectious grip on Rohan from the very beginning.

Rather than a diversion from this path, these chapters built steadily toward it. The pioneering spirit from the early years at sea, the joy of performance, the endless curiosity of entrepreneurship — all converged in the place that mattered most, bringing people together and building unforgettable memories. Behind each bite, sip, or horizon is a memory of experience made sweeter by sharing with others — a midnight bite of croquetas in Seville, Spain, a stroll through Bordeaux’s oldest vineyards, the wide expanse of the Scottish Highlands. These moments compelled Rohan to launch Joe Plates, first as a part time pursuit of passion, now as a dedicated calling, to elevate life experience for others through food, wine, exploration, and each other.

Today, Joe Plates is a high-touch service brand for those who want more than just a meal, a trip, or a bottle. We offer private dining, collector wine and spirits sourcing, bespoke travel experiences, and cultural discovery — all inspired, all personalized, all designed to stir the soul.

This isn’t about checking boxes. It’s about creating your own. Whether that means a private tasting in your home, a moonlit dinner at your favorite location, or a highly prized and handpicked collectible arriving from halfway around the world, Joe Plates exists to elevate life — one “plate” at a time.

Group of people at a dock holding a large fish after a fishing trip, with a boat and palm trees in the background.
A large cruise ship floating on calm sea water, front view showing the bow, anchor chain, and several decks.
A glacier with ice chunks breaking into the water, snowy mountain peaks in the background, and a partly cloudy sky.
A smiling man with glasses and a cap sitting behind a drum set, holding drumsticks, in a dimly lit environment with purple and blue lighting.
A man with glasses, a white beard, and a mustache smiling outdoors on a sunny day, with green hills and cloudy sky in the background. He is wearing a black jacket and a white shirt.
A man with glasses, a beard, and a chef's outfit is smiling and raising a glass of beverage toward the camera, with a kitchen in the background.
A smiling man with glasses and a baseball cap holding a large bottle of Bergström 2015 Oregon Pinot Noir wine in a cozy, rustic room with wooden walls and a decorative light fixture.
A man with glasses, a beard, and a cap smiles while preparing food in a kitchen, chopping green vegetables on a black cutting board.